This new way of dressing was embraced by musicians, artists, filmmakers and writers, all hungry to carve out a singularly fresh way of living in the world, an identity all their own. Old attitudes about sex, religion and spirituality, authority and politics were thrown out - experimentation was the order of the day. Alan was early to carry many of these maverick designers - Walter Albii, Yohji Yamamoto, Issey Miyake, Giorgio Armani, Katherine Hamnett and Rei Kawakubo's Comme des Garcons label, mixing in his own knitwear, shoes, accessories, custom shirting and suit collections. Employing his own skilled tailors and pattern drafters in-house. Alan built a new way to expand the customers understanding of their own presentation with these designers.