Alan Bilzerian opened his first shop, Body Shop, in 1967, in Worcester, Massachusetts. Stocked with printed corduroy trousers, bellbottomed Landlubber jeans and velvet Western shirts, these ideas were offered to conscientious patrons from all over the world who wanted to creatively express the new freedoms promulgated by the major social changes taking place at the time. Setting aside old-hang-ups about dressing and mining the imagination for new narrative directions led many designers and retailers to push the European factories to develop new methods of producing these fantastic creations. Employing his own skilled tailors and pattern drafters in-house, Alan built a new way to expand the customers understanding of their own presentation with these designers.
It's been this superposition of service and design technique that has attracted so many creative types to his shop over the years, including James Colburn, Steven Tyler and Joe Perry, James Taylor, Mick Jagger, Bruce Springsteen, Carly Simon, magician Ricky Jay, Madonna, Paul McCartney, David Bowie, Elton John, Winona Ryder and Johnny Depp, to name a few. Costume work for film has been commissioned for directors David Mamet and Tim Burton. Several generations of Bostonians and countless visiting students have come to rely on the Bilzerian's Newbury Street shop for assistance with dressing for special occasions or to simply Alan and Be's very well curated casual clothing and accessories selections.
Today, both shops, Boston and one in Newton Centre, still operate with that spirit of change and emotion, with the Bilzerians at the wheel, still reaching over the boundaries. With a firm grasp of the technical aspects of building clothing, and a strong creative direction, pulling the fantastic into reality.