As a sports enthusiast, Giuseppe Marenzi poured total dedication and a healthy competitive approach into his work, combined with respect for the human dimension of the athletes who compete to win, producing excellence, increasing work in the area while respecting it, and looking ahead. Raincoats for men and women were the foundations of the first Herno productions. In the 1960s, cashmere coats and double-sided products arrived; followed by jackets, suits and dresses for women. The style, detail and diversification encouraged exports to Europe and beyond. In 1971, Herno was one of the first in Italy to expand into the Japanese market by opening a boutique in Osaka. In the Eighties, it was time for America and the consolidation of the company, which was experiencing its own golden age. Its tailoring skill and craftsmanship, admired by the fashion world’s large emerging brands, brought it to another turning point, producing goods for third-party brands alongside production directly for the Herno name.
It was on these parallel lines of production that the Marenzi family worked from the 1990s until the start of the 21st century, preparing the headquarters for a new transformation, which would be cultivated and made to flourish by son Claudio Marenzi.